3 Business Boosters for Wedding Season

April 21, 2016

Ah, wedding season. It’s a beyond busy time for both you and your clients. As your brides prepare for one of their biggest days, they look to you for your styling savvy consistent with their vision. To keep your business running smoothly, we’ve compiled some of our favorite tips for this exciting season.

Wedding Season Business Boosters Salon Iris

Build Your Brand

Highlight your previous bridal clientele in an easily labeled and accessible Facebook album. You already know potential clients rely on visuals to get an idea for what they want on their big day, which makes Facebook or Instagram ideal. If they see something the love, they’ll likely reach out right there in the comments or through online booking.

We’ve all had late night bursts of inspiration, compiling our favorite picks for #HairGoals into the wee hours. Luckily for your new brides, they don’t have to play phone tag with you or wait until you open to book their consultation!

Network + Referrals

Marketing Campaigns and Reward Systems are definitely your friend here. Make the most out of the season by building your own recurring e-mail campaign in the early spring months offering availability for consultations and special discounts on your services. These campaigns increase the odds of positive testimonials online and in real life!

One Stop Shop for the Big Day

Building your network full of rock star beauty professionals can help make your place of business the bridal destination. Combining make-up, nail, and hair services makes you the place to be on the big day. Just be sure that all appointments work seamlessly, so your client makes their way down the aisle just in time!

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