Brock Wackerle

Salon Brands: This is How to Build a Strong Brand Identity

Hair salon competition is fiercer than ever. In fact, there are over 77,000 hair salons in the United States. A brand is what makes you stand out from all other salon brands. Branding a salon means that you know who you are and who your target customers are. Then, you are better able to find […]


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Setting Employee Goals at Your Salon That Your Staff Will Achieve

As a salon owner, setting employee goals is essential to the success of your business. Sometimes, though, it can be tough to get your entire staff on the same page. Still, these efforts are integral to your growth. To inspire your team and make it easy for them to achieve their objectives, you need to […]


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Questions to Ask Your Clients for a Productive Hair Consultation

Never underestimate the power of a good haircut. As a hairstylist, you know better than anyone how valuable a stylish haircut is. Our hair plays a critical role in how we look and feel.  The key to giving customers an eye-catching hairstyle is by conducting a thorough hair consultation. By asking the right hairdresser questions, […]


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Can You Deliver Face? How to Become a Makeup Artist and What Jobs You’ll Find

Have you been dreaming of a future in makeup artistry? Maybe you’ve seen all of those beautiful influencers and beauty gurus on Youtube and you want to learn the tricks of the trade.  But do you know how to become a makeup artist? Sure, you can be self-taught, but let’s face it: most self-taught makeup […]


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Savvy Hairstylists Pivot to Mobile Salons, 5 Tips for Going Mobile

Are you looking to take your salon and turn it into a mobile business? Perhaps you’re wanting to become a self-employed hairdresser and want to learn how to do it. These days, a hair salon has the capability of becoming entirely mobile. You can bring the service to your clients or have the clients come […]


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Do’s and Don’ts of Re-Strategizing Your Business Post-Pandemic

Recognizing that many of our customers have been directly impacted by the pandemic, we’ve created a content series aimed at helping those businesses prepare for and execute on their own re-opening strategies. The series—which will feature blogs and other content assets—will also include tips for how to use their Salon Iris software to bring those […]


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Transition to Salon Suite Rental Like a Boss

Hair salons are a $47 billion industry, but establishing yourself in the industry can take some time. Starting your career as a stylist in an established salon gives you stability and less responsibility. But transitioning to a salon booth rental where you can be your own boss opens up more possibilities for your business. Before […]


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13 Strategies For Building Your Brand as a Salon Booth Renter

Thinking of setting up a booth to reach out to more customers and advertise your brand as a salon booth renter? Salon booth rental is one of the most common salon set-ups today. More often than not, stylists work on commissions before becoming independent contractors. Once they decide salon booth rental is for them, their working conditions […]


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Track Performance Statistics to Strengthen Your Salon

Managing a salon was tough even before COVID-19, many salon and spa managers who excel at creativity are less confident when handling mathematical duties. That can make monitoring key business data contributing to your shop’s progress challenging. Tracking your team’s performance may seem daunting and time-consuming, but examining guest and staffer statistics is vital to […]


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How to Get Your Appointment Book for Salon Prepped to Reopen

If you’re getting your salon in order for reopening, then you have several tasks on your hand already. You have to make sure to abide by local regulations during this pandemic, while also finding different ways to keep your business on track. For that reason, it’s vitally important that you build your appointment book now. […]


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