Brock Wackerle

Transition to Salon Suite Rental Like a Boss

Hair salons are a $47 billion industry, but establishing yourself in the industry can take some time. Starting your career as a stylist in an established salon gives you stability and less responsibility. But transitioning to a salon booth rental where you can be your own boss opens up more possibilities for your business. Before […]


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13 Strategies For Building Your Brand as a Salon Booth Renter

Thinking of setting up a booth to reach out to more customers and advertise your brand as a salon booth renter? Salon booth rental is one of the most common salon set-ups today. More often than not, stylists work on commissions before becoming independent contractors. Once they decide salon booth rental is for them, their working conditions […]


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Track Performance Statistics to Strengthen Your Salon

Managing a salon was tough even before COVID-19, many salon and spa managers who excel at creativity are less confident when handling mathematical duties. That can make monitoring key business data contributing to your shop’s progress challenging. Tracking your team’s performance may seem daunting and time-consuming, but examining guest and staffer statistics is vital to […]


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How to Get Your Appointment Book for Salon Prepped to Reopen

If you’re getting your salon in order for reopening, then you have several tasks on your hand already. You have to make sure to abide by local regulations during this pandemic, while also finding different ways to keep your business on track. For that reason, it’s vitally important that you build your appointment book now. […]


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How to Design a Newsletter to Support Your Salon During COVID-19

Are you wondering how you can reach out to your clients during this pandemic? A great way to do so that is efficient and affordable is through email marketing. If you don’t already have a newsletter for your salon, now is a great time to start. Keep reading for tips on how to design a […]


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Salon Communications: How to Prepare Clients for your Reopening

So you’ve been given the green-light to re-open the doors to your salon and allow clients back, you’ve exhaustively cleaned your shop and reviewed new sanitation guidelines with your staff. Now it’s time to initiate communications with your clients to help prepare them for what to expect once they arrive for their post COVID-19 appointment. […]


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Start Smart: Reopening Salons Means New Cleaning Protocols

Preparing to reopen your salon? Cleanliness remains top of mind for business people and consumers alike. Now that stay-at-home orders are being relaxed or lifted across the country, savvy salon operators are anticipating our new normal and putting cleanliness – and therefore safety – front and center.  Salons have always had to adhere to health […]


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Sudden Surge for Virtual Hairstylist Tech & Digital Hair Consultants

Suddenly the beauty industry is faced with redefining an ageless profession and introducing a virtual hairstylist option to the industry. Cutting and styling hair has historically been a very hands-on field. A monthly appointment at the salon is a staple for most women and many men, creating a grooming tradition that is now a ubiquitous […]


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Could COVID-19 Help You Prepare Better Marketing?

Smart Strategies for Savvy Salons Many salons find themselves in survivor mode – a mentality brought on by so many states have force-closed salons as nonessential businesses. For usually-busy hairstylists and salon owners, who may now have some extra time on their hands, Salon Iris has compiled this list of small business marketing tools and […]


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Staying Informed with COVID-19: Resources for Small Businesses

The COVID-19 pandemic is causing anxiety for small business owners across the country. The business landscape is rapidly changing, and we are all trying our best to protect our employees, support our customers, and address the financial stress. There is a lot of online information and resources aimed at assisting businesses with best practices. We […]


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