There’s a secret retailers have known for a long time: 20 percent of their customers generate 80 percent of their sales. Investing in that core group of customers is the key to keeping your salon business booming.
It’s much easier and less expensive to retain a current customer than to earn a new one, and returning customers tend to spend more than new customers. Your job is to create a beauty salon loyalty program that gives customers what they want while keeping your costs reasonable.
With points programs, clients earn points by purchasing your salon’s products and services. Once they accumulate a certain number of points, they receive free items or discounts as rewards.
In companionship with loyalty programs, it’s possible to maximize your marketing reach with targeted email lists of clients who’ve signed up for their programs. The right audience will receive the right communications at the best possible time. Meaning any select, exciting promotions, coupons, or exclusive offers are can target your card carrying members.
You also gain an easy way to track their spending habits. After collecting information on your repeat clientele, you can develop a profile of your biggest spenders, which will help to:
You can tweak your beauty salon loyalty program to fit the interests of your best clients. You learn which rewards clients redeem most often, the right point levels for offering rewards, and the optimal frequency for sending out discounts and other offers.