6 Top Tips for Designing the Ideal Salon Logo
In 2014, there were more than 82,000 hair salons in the United States. So for you as a salon owner, that means you’re up against a lot of competition.
You want to do whatever you can to make yourself stand out from the crowd. Well, one perfect way to do this is through your logo.
A great logo is the foundation of a strong brand. But it can be hard to know where to start when designing salon logos. Here are 6 tips to help you out!
1. Keep Things Simple
Don’t overdo your logo design! It’s better to keep things simple because simpler logos are easier to understand and remember.
You only have a few seconds to make an impression with people, so make sure your logo is clear and easy to remember.
Consider some of the most popular logos out there like Nike, Adidas, or Apple. They all have really simple logos but they are also super effective.
As you’re starting out, your ideas may be complicated. That’s okay! Start there.
Throughout the process, you’ll be able to trim your logo and get to the true essence of your design.
2. Think about the Message
Remember that your logo should communicate a message about your brand. You want people to receive an impression of your company when they see any of your salon logos.
So the question you have to consider is, “What message do I want to send?”
Start by thinking about your company’s attributes. Do you want to portray trust, seriousness, and experience? Or are you more of a fun, crazy, or exciting company?
These types of things will help you determine the style of logo you should create.
3. Decide Which Type of Logo You Want
Now, let’s get to the specifics of your salon logos design. You should first decide which type you want to go with. Here are some of the most popular options:
- Wordmarks. These are logos made up of just words or abbreviations. Examples include Google and MSNBC.
- Letterform. A letterform logo is made up one single letter. This is the logo type used by Honda and Uber.
- Pictoral. This type uses imagery as the logo. They can be representative or literal. Think Twitter’s bird or Target’s bullseye.
- Characterization. These are logos that involve a mascot who represents your company. One of the most famous examples is Geico with their gecko mascot.
- Abstract. Abstract logos include graphics that don’t represent anything. The Nike swoosh is the perfect example.
Remember that logo design is not a science. It’s an art! So there’s no one right answer for what type of logo you should use.
However, if you’re stuck, start with a wordmark logo that features your salon name. These are easy for customers to understand and simpler to come up with for you.
4. Another Salon Logos Tip: Consider Color
Next, let’s talk about color. Color is super important in your overall logo design. Did you know that there’s tons of psychology behind color in marketing?
Let’s go through an example. Red is used all the time in logos, especially fast food. Pizza Hut, McDonald’s, Wendy’s and KFC all use a lot of red in their logo design. This is because red is exciting and stimulating.
It’s also associated with action and activity. The hope is that as you’re walking or driving, the red logo will catch your eye and motivate you to eat there.
On the other hand, blue is known for reliability, calmness, and serenity.
Do some research on color to help you pick the best option for your business. Also, consider your competitors and try to use different colors than them.
The last thing you want to is to be confused for your competition. Instead, pick colors, and a logo type that will help you to stand out.
If you’re having a tough time picking colors, do some research! An online color scheme generator is a great place to find inspiration.
5. Font Choice
Fonts are also crucial when it comes to logo design. If you don’t think fonts are important, imagine if every logo used Times New Roman. What a boring world that would be!
Fonts help your logo to be unique and to express your brand’s personality. They can convey messages about your company just as much as color can.
If you have a salon geared towards children, you should use a whimsical font. If you are a luxury establishment, use fonts that feel more high end like a delicate script variety.
Take a few minutes and come up with 3 to 5 adjectives that describe your brand. Doing so will help give you direction as far as your fonts.
No matter what, keep your fonts readable. They should portray personality, but they should also be legible! Remember that the underlying purpose is to be read.
6. Consider Where Your Logo Will Be Used
Last but not least, think about all the places you’ll use your salon logos. It should look good in all of those areas.
You’ve probably thought about how your logo will look on your website, on your social media accounts, or in your letterhead. But have you thought about when it’s expanded to be on a billboard or printed on a car?
Will it still look good then? What about when it’s scaled down to be on a pen, hat, or shirt? You want it to be readable then as well.
More than anything, you just want your logo to be simple enough that it works well at any size. That’s your goal!
Wrapping It Up
There you have it: 6 helpful tips about designing salon logos. Now that you’ve read through these tips, it’s time to put them into practice!
Go through the brainstorming process and start sketching out some ideas. Think about the messaging you want to send to your target audience!
And then get into the details of logo type, color, and fonts. In no time, you’ll have a great logo for your salon.